Kuminga's brand is designed and curated by NBA Player and Democratic Republic of Congo Native Jonathan Kuminga. His love for fashion has been just as intense has his love for Basketball ever since he was a small child.
Immersed in the rich culture of the Congolese "Sapology" fashion culture, his eye for trendsetting began at an early age.
This has allowed JK to use his platform to continue the bold, bright and beautiful culture native to his home country for todays generation.
Bold, Bright and Brilliant; are just a few words to describe the stunning prints and fabrics used in creating Congolese fashion.
Unlike Western trends, Congolese styles are created to stand out from the crowd, making use of both vibrant hues and striking prints, reflecting African culture.
What is Sapology?
Inspired by French fashion, Congo in the 1970’s witnessed a new sub-culture emerging on the streets of Kinshasa known as ‘Les Sapeurs’. ‘Les Sapeurs’ or ‘Sapologists’ refer to a group of dapper looking Congolese gentlemen who dedicate their time and money to dressing strikingly, yet elegantly well.
Traditionally, Congolese clothing is centred on the wearing of colourful materials referred to as ‘Liputa’. These types of fabrics are worn by both men and women, and can more often than not be found at the local market. They are usually cut into strips from two to six yards in length, and to complete the look are typically worn with a complementing headscarf.
Over the years, this style has trancesnded the Congo and heavily influenced fashion all around the world.